How to Choose the Right Examples for Your Job Interview. Job Interview Stories (Part 2)

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 In Part 1 of this series, we focused on clarity before confidence - why being clear about your role and value matters more than sounding impressive. If you prefer to listen rather than read, this topic is also discussed in the Business English Talks podcast, where we break down real interview answers and explain why some of them work better than others. In this article, we move to the next step: choosing the right examples. Even professionals with strong experience often struggle in interviews because they talk about the wrong situations - or they choose examples that are too complex, too vague, or not clearly connected to the question. This article will help you choose examples that are: easy to explain, relevant to the role, and effective in real interview situations. Along the way, you’ll find ready-to-use Business English phrases you can apply immediately. Why examples matter more than job titles Interviewers don’t hire job titles. They hire people who can solve problems and ...
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Why Do You Want to Work Here? – How to Answer This Key Interview Question in Business English

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Welcome to Part 4 of the Job Interview Series on Business English Talks! Today’s post covers another classic and often misunderstood question:


“Why do you want to work here?”



Learn how to answer "Why do you want to work here?" in a job interview. Includes real examples, strong business English phrases, and a simple formula to tailor your answer


This is your chance to show the interviewer that you’ve done your homework and that you’re not just applying to every job out there. A strong answer can make you stand out from other candidates - especially if your English is clear, confident, and relevant.


Why do interviewers ask this question?


They want to know:


If you understand what the company does


Whether your values align with theirs


How well you’ve prepared


If you’ll be motivated in the role



A Simple Formula: 

KNOW – CONNECT – CONTRIBUTE


1. KNOW the company - Show that you understand what they do or what they stand for.



2. CONNECT to your values or interests - - Why does this appeal to you?



3. CONTRIBUTE your skills - What can you bring to the company?



Useful Phrases


I admire your company’s focus on...


I’ve been following your work in...


I’m really interested in your mission to...


I believe my background in [area] fits well with your goals.


I’m looking for a company where I can [develop/grow/contribute] in [specific area].


What I find impressive about your company is...


This position aligns well with my skills and career goals.


💼 Example Answers


Example 1 - For a Marketing Role:


"I’ve been following your campaigns for a while, and I admire your creative approach to social media. As someone with a background in content creation and analytics, I’m excited by the opportunity to work on innovative projects and grow with a forward-thinking team like yours."


Example 2 - For a Tech Role:


"I know your company is a leader in AI solutions for healthcare, and I’m passionate about using technology to solve real-world problems. I recently completed a project involving medical data automation, and I believe my skills could contribute directly to your current goals."


Example 3 - For a Graduate / Entry-Level Role:


"I’ve read about your internship programs and how you support new talent. As a recent business graduate, I’m looking for a company where I can learn, contribute, and grow — and I feel that your company’s values match what I’m looking for."


Example 4 - For a Career Change:


"Your focus on sustainability really resonates with me. After years in customer service, I’m looking to apply my communication and problem-solving skills in a company that prioritises environmental impact. I admire your recent initiatives and would love to be part of your mission."



🚫 Common Mistakes to Avoid


Too general: “It’s a great company.” → Why? Be specific!


Self-centered: “I need a job.” → Focus on what you bring, not just what you get.


Copy-paste answers: Show genuine interest tailored to that company.


Final Tips


Do your research - read the company’s About page, blog, or LinkedIn.


Think about what matters to you in a workplace (innovation? teamwork? purpose?).


Match your experience and goals with what the company is looking for.


Practice your answer with a friend or aloud to build confidence.


In the next post (Part 5), we’ll explore how to answer: “Where do you see yourself in five years?” – a great chance to show ambition and direction.


Want more real-life answers and tips? Listen to the podcast Business English Talks on Spotify.


You can also support the podcast and upcoming eBook at: https://buymeacoffee.com/businessena


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