How to Navigate the Job Market in 2025–2026: Practical Advice for Job Seekers
Welcome to Part 4 of the Job Interview Series on Business English Talks! Today’s post covers another classic and often misunderstood question:
“Why do you want to work here?”
Learn how to answer "Why do you want to work here?" in a job interview. Includes real examples, strong business English phrases, and a simple formula to tailor your answer
This is your chance to show the interviewer that you’ve done your homework and that you’re not just applying to every job out there. A strong answer can make you stand out from other candidates - especially if your English is clear, confident, and relevant.
Why do interviewers ask this question?
They want to know:
If you understand what the company does
Whether your values align with theirs
How well you’ve prepared
If you’ll be motivated in the role
A Simple Formula:
KNOW – CONNECT – CONTRIBUTE
1. KNOW the company - Show that you understand what they do or what they stand for.
2. CONNECT to your values or interests - - Why does this appeal to you?
3. CONTRIBUTE your skills - What can you bring to the company?
Useful Phrases
I admire your company’s focus on...
I’ve been following your work in...
I’m really interested in your mission to...
I believe my background in [area] fits well with your goals.
I’m looking for a company where I can [develop/grow/contribute] in [specific area].
What I find impressive about your company is...
This position aligns well with my skills and career goals.
💼 Example Answers
Example 1 - For a Marketing Role:
"I’ve been following your campaigns for a while, and I admire your creative approach to social media. As someone with a background in content creation and analytics, I’m excited by the opportunity to work on innovative projects and grow with a forward-thinking team like yours."
Example 2 - For a Tech Role:
"I know your company is a leader in AI solutions for healthcare, and I’m passionate about using technology to solve real-world problems. I recently completed a project involving medical data automation, and I believe my skills could contribute directly to your current goals."
Example 3 - For a Graduate / Entry-Level Role:
"I’ve read about your internship programs and how you support new talent. As a recent business graduate, I’m looking for a company where I can learn, contribute, and grow — and I feel that your company’s values match what I’m looking for."
Example 4 - For a Career Change:
"Your focus on sustainability really resonates with me. After years in customer service, I’m looking to apply my communication and problem-solving skills in a company that prioritises environmental impact. I admire your recent initiatives and would love to be part of your mission."
🚫 Common Mistakes to Avoid
Too general: “It’s a great company.” → Why? Be specific!
Self-centered: “I need a job.” → Focus on what you bring, not just what you get.
Copy-paste answers: Show genuine interest tailored to that company.
Final Tips
Do your research - read the company’s About page, blog, or LinkedIn.
Think about what matters to you in a workplace (innovation? teamwork? purpose?).
Match your experience and goals with what the company is looking for.
Practice your answer with a friend or aloud to build confidence.
In the next post (Part 5), we’ll explore how to answer: “Where do you see yourself in five years?” – a great chance to show ambition and direction.
Want more real-life answers and tips? Listen to the podcast Business English Talks on Spotify.
You can also support the podcast and upcoming eBook at: https://buymeacoffee.com/businessena
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